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Allen Tate — Agent Print Marketing Collateral

Custom Agent Collateral Design | Print-Focused

Role: Lead Graphic Designer | Year: 2023-2024

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Overview

As part of Allen Tate’s internal design team, I developed a wide range of personalized print collateral to support individual agents’ marketing efforts. These projects blended brand consistency with personalized messaging, offering agents a toolkit of high-quality materials to boost visibility and professionalism in their local markets.

From informative brochures and direct mail postcards to everyday print essentials like calendars and flyers, each piece was designed to reflect both the agent’s personal brand and Allen Tate’s visual standards.

Objectives:

  • Provide agents with visually appealing, easy-to-distribute print materials

  • Maintain brand consistency while allowing for agent personalization

  • Support lead generation, listing promotion, and community presence

  • Ensure print readability, print production clarity, and marketing versatility

Graphic Designing

Featured Assets

  • Bifold & Trifold Brochures
    Folded brochures designed for listing presentations, open house leave-behinds, or agent self-promotion. Layouts included space for agent bios, testimonials, and imagery.

  • Postcards
    Direct mail templates for farming, open houses, “Just Listed/Sold” promotions, and seasonal outreach. These featured strong CTAs and templated customization options.

  • Letterheads
    Professionally branded stationery designs used for client communication, offers, and announcements.

  • Flyers
    One-sheet layouts for open houses, listings, and general agent marketing. These emphasized visual hierarchy and clarity for fast scanning and distribution.

  • Calendars
    Yearly mailer-style designs customized for individual agents, used to maintain year-round visibility with local contacts and leads.

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