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ECommerce Apparel & Gift Designs

T-Shirt, Sweatshirt & Gift Design | Print & Embroidery Graphics

Role: Lead Graphic Designer | Year: 2021-2023

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Overview

As part of the product design team for Shop At Bash, a top-performing Etsy seller, I created original apparel and gift designs tailored to trending themes, seasonal demand, and customer aesthetic. These included both print and embroidery-ready graphics featured on t-shirts, sweatshirts, and accessory items.

The designs struck a balance between modern, internet-savvy trends and evergreen styles, leveraging playful typography, bold color palettes, and clean compositions to create eye-catching products that consistently performed well in a highly competitive digital marketplace.

Objectives:

  • Create best-selling graphics aligned with seasonal trends and evergreen categories

  • Design for both direct-to-garment (DTG) print and embroidery production

  • Build assets that translated cleanly across multiple apparel types and colorways

  • Support rapid product rollout and ongoing Etsy growth strategy

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Featured Assets

  • Typography-Driven Statements: Trendy, relatable phrases styled in fun, legible fonts with strong hierarchy, designed for maximal impact on t-shirts and sweatshirts.

  • Seasonal & Niche Themes: Holiday, graduation, teacher gifts, bachelorette, and pop culture drops, with flexible use across embroidery and DTG.

  • Embroidery Graphics: Simplified linework and punchy shapes built for clear stitching outcomes.

  • Custom Color Palettes: Pastels, neutrals, and retro-inspired tones used to align with customer preferences and coordinate across apparel colors.

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