Allen Tate — Misc. Real Estate Marketing Assets

Brand-Aligned Graphic Design | Print + Digital

Role: Lead Graphic Designer | Year: 2023-2024

Overview

Throughout my time at Allen Tate, I contributed to a variety of standalone and campaign-based real estate marketing assets that supported both internal communications and client-facing initiatives. These projects spanned digital, print, and multimedia platforms, reflecting the agility and breadth of the in-house design team.

Each asset was crafted to communicate complex information in a visually engaging and accessible way, while staying aligned with Allen Tate’s established brand voice and style.

Objectives:

Design flexible, on-brand graphics for real estate market communication
Translate data and statistics into clear, compelling visuals
Celebrate new agent announcements with engaging, corporate visuals
Support charitable and outreach initiatives with responsive design
Enhance awareness and listenership of branded content like podcasts

Featured Assets

Print Market Stat Sheets & Charts
Clean, data-driven layouts for internal and external real estate reports, including infographics and visual summaries of monthly or quarterly stats.
New Agent Corporate Intro Graphics
Branded social media assets used to welcome and spotlight new agents joining the Allen Tate network, shared across regional office pages and internal platforms.
Carolina Strong - Hurricane Helene Relief Campaign
Digital assets including social posts and internal announcement graphics supporting Allen Tate’s philanthropic outreach and community resilience messaging.
Carolina Market Update Podcast Web Graphics
Visual identity and thumbnail graphics for Allen Tate’s podcast series, designed for clarity, brand recognition, and seamless platform use.
Charlotte’s Got a Lot - Digital Ad
A web-based advertising graphic created to promote Allen Tate in collaboration with the "Charlotte’s Got a Lot" initiative, using vibrant local imagery and a strong CTA to drive engagement.