Allen Tate —
Anniversary Postcards

Custom Print Design | Direct Mail

Role: Lead Graphic Designer | Year: 2023-2024

Overview

This postcard was designed to celebrate Allen Tate’s milestone anniversary and served as a commemorative, brand-forward piece mailed to clients and community members. The goal was to honor the company’s legacy while reinforcing its trusted identity and continued commitment to excellence.

The design balanced warmth and professionalism, incorporating Allen Tate’s established brand palette, elegant typography, and celebratory visuals that reflected the company’s longevity and community connection.

Objectives:

Celebrate a major company anniversary with a polished, branded postcard
Strengthen client loyalty through thoughtful direct mail
Align the visual tone with Allen Tate’s legacy and values
Ensure high-quality print production with precise alignment, finishes, and readability

Final Design

Two unique postcard formats were developed to suit different distribution needs. Both designs maintained consistency with Allen Tate’s brand standards while allowing for tonal variation in how the anniversary was celebrated.

Double-Sided Flat Postcard:

Featured an energetic confetti background in the brand’s color palette
A bold, central Allen Tate logo acted as the focal point
Layout emphasized celebration and energy while staying brand-compliant

Fold-Over Card:

Used a clean, elegant layout with classic script typography
Focused on heartfelt messaging with a more timeless visual tone
Designed for a formal, commemorative feel — ideal for long-term clients or partners