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ECommerce Holiday Apparel Designs

Seasonal T-Shirts, Sweatshirts & Gifts | Print & Embroidery Graphics

Role: Lead Graphic Designer | Year: 2021-2023

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Overview

These limited-edition holiday collections were designed for Shop At Bash, a high-volume Etsy storefront specializing in seasonal apparel. I developed graphics for Halloween, Thanksgiving, Christmas, Valentine’s Day, and more, each tailored to current trends and gifting moments.

Designs ranged from cozy and nostalgic to humorous and bold, optimized for both direct-to-garment (DTG) printing and embroidery. The goal was to create designs that felt festive yet wearable, driving high engagement and consistent sales during peak holiday seasons.

Objectives:

  • Develop trendy, seasonal graphics that resonate with online shoppers

  • Balance festive design elements with evergreen styling for longer wearability

  • Ensure compatibility with both print and embroidery production methods

  • Support quick-turnaround drops timed with Etsy shopping behavior

Graphic Designer Desk

Featured Assets

  • Christmas Sweatshirts: Retro typography, Santa motifs, and candy-cane color palettes with embroidery-friendly formats

  • Halloween Tees: Playful spooky phrases, witchy themes, and black-on-neutral stylings

  • Valentine’s Graphics: Heart-themed wordmarks, soft pinks and reds, and flirty phrases for friends, couples, and solo shoppers

  • Thanksgiving & Fall Drops: Warm tones, pumpkin accents, and family-centered typography

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