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ECommerce Site Assets

Listing Visuals & Informational Graphics | Etsy Shop Support

Role: Lead Graphic Designer | Year: 2021-2023

Comfort colors size chart.jpg

Overview

These assets were created to enhance the customer experience and streamline the purchasing process on Shop At Bash, a high-performing Etsy apparel store. I designed a comprehensive suite of support graphics that clarified product options and eliminated confusion during the buyer journey.

From size charts and color swatches to font and thread guides, these visuals played a key role in reducing order errors, boosting buyer confidence, and supporting 5-star reviews. All assets were on-brand, mobile-friendly, and optimized for Etsy’s visual listing format.

Objectives:

  • Improve clarity across listings to reduce customer inquiries and order errors

  • Visually showcase available product customizations (sizes, colors, fonts, threads)

  • Reinforce brand aesthetic with consistent, clean graphics

  • Design mobile-friendly visuals for Etsy’s scroll-based interface

Digital design

Featured Assets

  • Size Charts: Clear unisex and women’s sizing with garment measurement overlays

  • Color Charts: Flat-lay garment swatches shown in natural lighting

  • Thread Charts: Embroidery thread options styled in rainbow order and grouped by tone

  • Font Charts: Typography guides for personalization—organized by style (script, serif, sans)

  • Support Visuals: Close-ups of embroidery, DTG texture previews, and fabric mockups for visual detail

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