Allen Tate —
Holiday Social Graphics

Seasonal Branding | Digital Design

Role: Lead Graphic Designer | Year: 2023-2024

Overview

Each year, I created a cohesive suite of branded graphics to celebrate major holidays across Allen Tate’s digital channels. These visuals honored a wide range of cultural and seasonal occasions, from New Year’s and Independence Day to Thanksgiving, Hanukkah, and Christmas, all while maintaining visual consistency with the Allen Tate brand.

These graphics were shared across Instagram, Facebook, LinkedIn, and internal channels, helping the company stay timely, festive, and connected with its audiences throughout the year.

Objectives:

Create cheerful, branded designs to mark national and cultural holidays
Ensure visual consistency across all Allen Tate social media platforms
Reflect the tone of each holiday while staying true to brand identity
Provide ready-to-use assets for offices and agents to share

Final Design

The graphics featured a wide range of design styles to reflect the spirit of each holiday:

New Year’s / Independence Day / Memorial Day:
Bright, celebratory color palettes with bold typography and motion-ready elements.
Thanksgiving & Fall Holidays:
Warm tones, seasonal illustrations, and messages of gratitude that aligned with Allen Tate’s approachable voice.
Winter Holidays (Christmas, Hanukkah, New Year’s Eve):
Elegant or whimsical themes, often using gold foil effects, snow textures, and script type to convey warmth and celebration.

Every graphic was optimized for multiple formats (square, story, horizontal), ensuring flexible use across social platforms and internal presentations.